B&O AR Experience

B&O AR Experience, available on iOS and Android devices, is a next-generation AR app that seamlessly integrates the real and the virtual world by letting users place any Bang & Olufsen product in their own space, transforming their universe and letting them look into the future. With the seamless e-commerce integration, taking the step from AR magic to purchase is only one tap away.

I lead the team creating B&O AR Experience from pitch to concept and lunch on the App Store and Google Play, and the continued expansion of the app into AR-based e-commerce and lidar-based room scanning. I also developed a custom shading system that allows B&O to showcase its product range with unique image quality and realism.

My responsibilities included design, UX, 3D data creation, and CAD re-modeling & optimization for the real-time 3D asset pipeline. Over the years I also worked closely with B&O to help them move from photography-centric asset production to a more flexible, effective, and future-proof CGI-based marketing asset pipeline.